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7 Brands That Use Different Names Around the World😲


  1. 1 Burger King


    The giant fast food chain, which opened its first restaurant in Miami in 1954, quickly franchised and opened branches around the globe with the same name and logo. But the point is that the brand has to stand by on the Australian market. Because there was another fast food chain with the same name in this country. In that case, he had to choose a different name in this country and preferred it was Hungry Jack's. 

  2. 2 Axe


    The popular fragrance brand Axe is known as Lynx in the UK, Ireland, Australia, New Zealand and China. 

  3. 3 Lay's


    Do you know that Lay's potato chips, was first marketed in the UK with the name of Walkers in 1948? Despite the fact that Pepsico purchased Walkers in 1989, the nickname changed to Lay's, which belonged to this group's Frito-Lay company, but for many years it has retained its name in the UK, Wales, Scotland and Northern Ireland.

  4. 4 KFC


    Kentucky Fried Chicken has a quite different name in Canada's French-speaking province of Quebec. The province's strict naming laws dictate that the restaurant must take the French initials of PFK staining for Poulet Frit Kentucky.

  5. 5 Danone


    The Spanish pharmacist Isaac Carasso, while setting up Danone, was inspired by the brand name of his son, Dani, called Daniel's family. When the name of the brand entered the US market, it became "Danone" in order to make it familiar to American English. But American consumers began to say "Dan-one" by dividing the words into two. As such, the brand found its way into the middle, making Dannon the name in this country.

  6. 6 Coca Cola


    In some countries, the term "diet" is not used to describe food and drinks that are low calories. In these countries, the name Coca-Cola Light is used.

  7. 7 Dr. Oetker


    The name was first changed to Cammeo in Italy in order to sound more "Italian" and easier, but then, later on, it dropped the "m" and became Cameo.


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Perihan Salt

She is studying International Trade & Marketing at Izmir Katip Celebi University. She is doing Erasmus intern at Warsaw, Poland. She likes writing about outdoor advertising. If you would like to send your creative works to her, say hi via email or on Instagram.

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