How Well Do You Understand The Ads? – Types Of Ads

1 min


1

Every day we see a lot of ads, some may catch our eye and some may leave us thinking of the message behind it. However not every ad is the same, here are the different types of ads so you can catch the techniques for the next time.

  1. 1 Analogy


    Analogy means comparing one thing to another. Here we are comparing the hot ketchup to a hot pepper.

  2. 2 The Reversal


    The reversal means reversing something and here we see the reversal behaviour of a cat behaving like a dog.

  3. 3 Elimination


    We eliminated the battery and replaced it with a heart to represent the life long lasting battery.

  4. 4 Combination


    We are combining two items, a grenade and a perfume to represent the slogan " Prepare for the Battle"

  5. 5 Exageration


    The concept of vegetables being scary is exaggerated as they turned a bunch of vegetables into a monster and the ketchup is supposed to make it less scary and tastier.

  6. 6 Literal


    Babybel promises 98% pure milk so we see a bottle of milk in the pocket of the lady instead of the small product itself.

  7. 7 Substitution


    For a Back to School ad, Mcdonalds substituted their famous box of fries with pencils in the shape of the box of fries.

  8. 8 Testimonial


    This is a testimonial ad by Pantene, which means getting a celebrity endorse the brand by giving their good review/testimonial about it.

Topic: Types Of Ads


Like it? Share with your friends!

1
Pauline Khalil

She is studying Marketing & Advertising at Saint Joseph University and perusing her masters in Communication and Product Development. She's passionate about her major and loves creativity. Please don't hesitate to contact her if you would like to show your creative work, say Hello via email.

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube and Vimeo Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format
The Best Ads of 2019 is out! Fill the form to find out which ads are chosen by Marketing Birds community.