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McMistakes: Students Wanted. No Experience Needed!


McDonald’s has a simple strategy when comes to recruiting new employees: “Hire on attitude, train on skills.” They don’t hire based on your experience but based on your willingness to learn. Posters at Belgian McDonald’s restaurants were posted to inform students about job openings. At first, they look like regular McDonald’s products until you look more closely, they are all mixed up iconic McDonald’s products. The posters visualize mistakes that are almost unthinkable to be made. Executive creative director Jeroen Bostoen: “You don’t always need the biggest brand campaigns. The McMistakes is a perfect example of how a simple recruitment poster can reinforce an iconic brand.”

Outdoor advertisement created by TBWA, Belgium for McDonald’s, April 2018


  1. Pauline Khalil

  2. Pauline Khalil

  3. Pauline Khalil
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Pauline Khalil

She is studying Marketing & Advertising at Saint Joseph University and perusing her masters in Communication and Product Development. She's passionate about her major and loves creativity. Please don't hesitate to contact her if you would like to show your creative work, say Hello via email.

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