Mini Cooper has always creative campaigns. Today, we are here to share Mini Cooper’s shortcut billboards. Let’s get started! 😀
Mini Cooper created "Real Time Traffic Information" campaign in Berlin by using outdoor billboards. Thanks to these billboards, the 12-minute road is down to 3 minutes! Here is the message of the campaign: "Faster through the city with Mini Connected."
A documentary which shows the reactions of people was prepared by MINI Deutschland and it is shared on the company's social media profiles.
Topic: Mini Cooper presents: Shortcut Billboards