A brand‘s logo is crucial to its image and today we will be talking about one aspect of the logo – The Color; namely, Psychology Of Colors In Logos. The colour chosen to represent the brand isn’t a random pick from a box of crayons, each colour has a specific meaning and helps brands portray their image visually. So here are 8 colours and what they represent.
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1 Black
The colour Black is associated with power, elegance, formality, and mystery. That's why we see most of the luxury brands represented by the colour Black.
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2 Blue
Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly. Blue is often seen as a sign of stability and reliability.
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3 Green
Green, the color of life, nature, and energy, is associated with meanings of growth, harmony, freshness, safety, fertility, and environment.
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4 Pink
Pink represents a gentle type of love and has a calming effect on people. It is not aggressive but rather suggests safety and vulnerability.
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5 Purple
Purple combines the stability of blue and the energy of red. Associated with wisdom, dignity, independence, creativity, mystery, and magic.
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6 Red
Red is associated with energy, strength, power, determination as well as passion, desire, and love. It attracts attention more than any other colour.
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7 Yellow
Yellow is the brightest colour of the visible spectrum, and it is the most noticeable of all colours by the human eye. It means happiness and optimism; it is the colour of sun shining, or bright light and creativity. It is the colour of high energy, enthusiasm, hope, fun, and cheerfulness.
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8 Gray
Gray is a cool, neutral, and balanced colour.
Topic: Psychology Of Colors In Logos