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The World’s Most Boring But Assertive Billboard 👇


Here is a real example of the extraordinary outdoor advertising. Wood protection brand Sioo:x decided to build "the world's most boring billboard" and they guarantee to protect and preserve the color of the outdoor wood. In fact, although it's called boring, it is assertive and apparently attracts the attention of people who pass there. 

The brand wants to give this message: "our products (woods) will not change at least 12 years - it will keep its color and this billboard will be the proof of our quality" 👊 The billboard is located in Malmo, so if you live or go there, remember to visit this project to see how it looks like in 2030! 🤔


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Gülcan Arslan

She is studying International Trade & Marketing at Izmir Katip Celebi University and doing Erasmus intern in Germany. Mostly, she likes writing about video ads. If you would like to contact her, say hi via email or on Instagram.

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