Pinterest Introduces New ‘Try On’ Feature

1 min


Youtube last year ‘Virtual Try-On’ feature announced it is using. Now, Pinterest started using ‘Virtual Try-On’. This feature is currently only available for lipstick. Pinners will be able to virtually try on lipstick from brands such as Urban Decay, NYX, Sephora, Estée Lauder, and Lancôme. If you want to test this feature, you can first open the ‘Lens’ of Pinterest and search. Then you can try different colors of the lipstick by clicking the ‘Try’ button. You should swipe up to page buy the product you like.
 You don’t just need to use the ‘Lens’ to use the ‘Virtual Try-On’ feature. If you want, you can write keywords about lipstick on the Pinterest search engine.

Also, Pinterest says it doesn't use filters to make your face look flawless. So you can easily buy the lipstick that you like it. Meanwhile, it is integrated with all skin tones of Pinterest. In this way, Pinners can choose lipsticks that match their skin tones.

For now, the 'Virtual Try-On' feature, which is only available to US users, has been released on Android and iOS mobile applications. In the future, the feature will be available to users on many platforms globally.


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Yaren Dura

Social Media Manager of Marketing Birds. She is studying business at Izmir Katip Celebi University. She likes writing about creative ads, packaging design and guerrilla marketing. If you would like to send your creative works to her, say hi via email or on Instagram.

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