Striking SANZER Hand Gel Ads: What You Really Touch Everyday?

Facing this difficult international period due to Covid-19 expanding around the globe, let's bring back under the spotlight this 2010 print ads for SANZER hand gel.1 min


In this difficult international period due to the Coronavirus Covid-19 outbreak born in Wuhan (China), many institutions, brands, and influencers from all around the globe are raising awareness of some common but important hygiene practices especially for people who attend public places in daily life.
“What you really touch?” is the claim of SANZER Hand Gel print ads created back in 2010 by Bangkok-based advertising agency Chuo Senko.

The advertising on the total spectrum disinfectant by Only Green Co. LTD is based on SAW movie posters, replacing some common surfaced used and touched by people in the everyday world like doors, metro and ATM with dirty hands and fingers which carry the concepts of danger, illness, and poor hygiene.

In late 2009 and 2010, the World Health Organisation published multiple alerts, guidelines, and recommendations for Avian Influenza outbreaks which have expanded throughout Asia between early 2013 and early 2017, with 916 lab-confirmed human cases of H7N9.
The advertising, composed of a series of three images, promoted the protection against bacteria with this hand sanitizer and it was distributed only in Asia.

As with any virus and flu everyone could suffer during the year, this print ads is useful also nowadays for the awareness of the relevance of personal hygiene through frequent washing practices and the use of hand gels like Sanzer, Amuchina, Purell and the other ones you can find here.

Keep your hands clean, for yourself and everyone else!


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Matteo Villa

Nice to e-meet you i'm Matteo Villa, 24y from Milan, Italy. I‘m passionate and keen on digital media world and I’m currently working as Head of International and Social Media in a dance music company named EGO Music (www.egomusic.net) after my graduation in Media Languages at UCSC Milan (Università Cattolica del Sacro Cuore) with a thesis about the revolution of daily life with the streaming in entertainment and information. Since 2012 I’m developing the Italian dance/electronic network youBEAT (www.youbeat.it) with a team of young editors and reporters and collaboration with international radio, events and festivals. I use to daily check website like Socialbakers, Statista, Visual Capitalist, HowMuch and more marketing/digital platforms in order to discover and understand news, stats and trends through the infographics and visuals.

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