Lil Miquela: The New World’s AI Influencer

Lil Miquela was created by the company called Brud in 2016 and currently has about 2.3 million followers on Instagram. One of the main reasons it is considered a turning point for artificial intelligence influencers is that it lives in the virtual world like a person. She chatted with her followers, shared her social experiences, and even collaborated with brands on major projects. She looked so realistic that those who saw her for the first time often thought she was human.

Lil Miquela made history in the field of artificial intelligence influencers with her collaboration with Prada in 2017. This campaign was considered a first in both influencer marketing and the fashion world. Miquela posed like real models and made posts promoting brands' clothes. Prada was able to give its brand an innovative and bold look through this.

The main reason AI influencers are so preferred is "full control". Completely guiding a real person for the sake of your brand's image is nearly impossible; a small misstatement could jeopardize your entire collaboration. However, this risk is almost zero for AI influencers. Furthermore, these characters can produce content in any environment- even on the Moon! These shoots have no equipment, set, or travel costs; thus, it is possible to create a more effective brand image at a lower price. Among the brands that have taken advantage of this opportunity are big names like Ford, BMW and Calvin Klein. These brands have succeeded in elevating their brand image to a much stronger point through virtual influencers.

So, birdies, Lil Miquela is one of the most important characters in this world - there are many of these influencers, and their market value is as high as 6.06 billion USD. Brands are smart enough not to miss the value. One day, if you have your own brand, would you consider collaborating with these influencers? You can share your thoughts with us via email or Instagram.