From Runway to Takeout: How McDonald’s Hacked Luxury

Trading diamonds for grease, McDonald's turned the world's most elite runway into a drive-thru and officially hacked luxury. 1 min


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Hello Fashion Lovers! As we all know, when we think of Fashion Week, slender, flawless models and perfect gowns come to mind, and we can not help but ask ourselves: What do these people actually eat!? I’ am sure everyone’s first thought is something healthy, like salad or vegetables. Well, McDonald’s thought of this, too. So they shattered the cliche and replaced it with hacked luxury. By capturing world-class icons, ditching their salads for grease-stained wrappers, they proved that hacked luxury is not a marketing stunt. İt is a new language of authenticity in an era of filters.

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Kader Kuşçu

She is studying International Trade and Business at Izmir Katip Çelebi University. She enjoys writing about creative, eye-catching, and experiential advertisements and designs.If you would like to send your creative works to her, say hi via email or on Instagram or on Linkedin.

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