Can you ever see a product by hiding it entirely? In fact, this was the core strategy behind the partnership between Meta and Airbnb, where they mastered the art of selling the invisible through mysterious, empty storefronts. Consequently, Meta provided the cutting-edge AR technology to reveal “invisible” ghosts, while Airbnb offered fans the actual chance to stay in the haunted headquarters from the movie. Moreover, this unique collaboration proved that selling the invisible creates a much deeper engagement than any traditional advertisement. As a result, by merging digital thrills with real-world stays, both brands successfully transformed a simple street walk into an unforgettable brand adventure.
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