Coke Stick: Coca-Cola’s Iconic Bottle Gets a New Form

Coke Stick proves that even one of the world’s most iconic bottle designs can be reinvented in a way that feels fresh, modern, and shareable. 1 min


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Hi Birdies!! This week, we’re taking a look at a creative example of how brands can reinvent their design heritage. Coke Stick transforms Coca-Cola’s iconic contour bottle into a modern product experience. Already attracting attention online, Coke Stick stands out as a clever way of bringing one of the world’s most recognizable brand assets into a format that feels fresh, relevant, and designed for today’s consumers.

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Gülben İncekaş

Editor of Marketing Birds. She is studying business at İzmir Katip Çelebi University. She likes writing guerilla marketing and creative ads. If you would you like to share your creative ideas on these topics, yo can contect her.

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