Music’s place in our lives is well recognized by many brands in today’s world, some brands even use their own patented musical pieces to express themselves. Because auditory stimulation is one of the best sales methods that complement the brand’s image. It completes the store ambient, tells the story of the product, puts emphasis on the ads; in short, it makes the “sales” possible.
Apart from the commercials and promotions, “music” is also huge as a separate field that develops and renews with advances in technology. Right at this point, headphones are what connect us to music. Forgetting them at home distresses us, we spend most of our alone-time with them and take them as our beloved companions. That’s why the advancing technology also advances the headphones —our personal bridge to the world of music. We collected some of the creative print-ads for you, in those competitive days in the headphone market.
There are many versions of these print-ads. In this particular one, we see Mozart, with the slogan: “The music prodigy, who started composing at 5, feels his music alive with XBA Sound.” These headphones styled as Mozart are of such high quality that they can make you a real-life audience. That’s a creative and entertaining way of marketing in a quickly developing sector.
What can be the basic expectations from headphones? Good quality of sound, and nice sound isolation. Here is a creative ad that emphasizes these two qualities — headphones that surpass the city noises, and recreate the chaos as a beautiful harmony. This is shown with the drill going in the headphones to turn into a musical instrument inside. What a creative ad.
Dealing with cables has been a great trouble for daily users since the beginning of headphone history. For this reason, wireless models began dominating the market —until they brought new problems. Brands that make wireless headphones typically show their sound “performances” in their ads. Apple creatively presents “headphones that don’t slaughter your music,” showing you that those things are not like the axes cutting off your quality time with the music.
Yet another ad series with the theme “block the chaos,” this one shows a woman (maybe a mother, sister, or a babysitter) who has found a way out from some very much unwelcome noises. The artsy illustration supports the message beautifully and reflects the pleasure we get from some much-needed isolation.
Either it is in-ear or on-ear headphones, they might have a non-ergonomic design, shortening and worsening your time with your music. Beats is a successful brand in this market, with a product portfolio preferred by most of the professionals as well as average music enjoyers. This ad simply and effectively portrays how comfortable you will feel with the Beats headphones, even when listening for very long periods of time. Live the music without any pain or discomfort!
Sometimes what you need the most may be just an escape, and music is a solution as it connects you with different lives and dreams. PopClik has targeted specifically those folks. In this creative ad, putting on PopClik headphones brings you wings and takes you away, to land you at where you want to be. Just like a good friend would do.
Here is a nice brand with many creative ad campaigns when it comes to isolation. No matter the place you are at, these headphones carry you to a silent planet —sometimes to the darkness of the night, sometimes to the top of a mountain. With the slogan “enter the quiet world,” they depict the world inside the headphones as a lonely person in front of a view. A beautiful, basic, and effective ad.
Marshall has a fairly simple but impressive pun in this ad. The brand has products that speak to a large portion of costumers in the market. Here in this campaign, they give us a rock and a metal ball, which turn into “hard rock” and “heavy metal” when combined with the brand. That makes a powerful campaign.
Some “buzz” sound coming from headphones may cost the fondness of the music lovers to the device. Westone asks if the notes aren’t made from bees, why do we hear that much “buzz”? Therefore, the brand’s print-ad with the slogan “no buzz” promises a clean listening experience to its costumers. Even though it’s a bit discomforting to the ones with the fear of bees, it still expresses the specific quality of the product.
This campaign made in 2014 by Panasonic is brilliant and artistic. The promised quality is so high that you won’t dare miss it, they say. How they deliver this message is rather smart. As widely known, Van Gogh is an artist at the heart of the art world, with an enchanting life story. The artist who cut his own ear tries to glue his ear back.. to be able to experience the feeling Panasonic headphones offer. Creative and fun!