McDonald’s Billboard Wins Outdoor Grand Prix Award at Cannes

1 min

“Follow the Arches” Campaign: McDonald’s Creative Billboard

McDonald’s built these billboards to show the closest restaurants to motorists. The golden arches in the logo were cleverly cropped to create direction arrows. This smart minimalist approach grabbed the Outdoor Grand Prix award at Cannes. Well done! 😎👏👏

Topic: McDonald’s Billboard Wins

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