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1 When it comes to beauty brand advertisements, looks can be deceiving.
Usually, shampoo commercials depict models with unimaginably perfect hair. A woman walks toward the camera with her long, shiny strands rippling in the wind.
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2 Most of women think that the hair shown in advertisements is unachievable.
It’s sad but true! 😔
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3 So, Suave created a video to just show how unrealistic some of these commercials are.
It exposes how hair commercials are made.
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4 The green-screen technology is used to make the hair do those waterfall-like flips.
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5 Suave decided to switch up the game
They asked its models to wash and style their own hair with the products to show their actual, true effectiveness.
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6 Suave revealed importance of naturalness instead of the fake perfection. ✨
In my opinion, it looks pretty good! 👍 It's a great strategy to show how effective their products. 👏👏👏
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7 Here is the video of this campaign... 👇👇👇