No longer content to be the cause of just small caffeine highs across the country, finally Coca-Cola is rolling out its first Coke-branded energy drink in the US in 2020.
On Tuesday, the company announced that Coca-Cola Energy, the first energy drink under the Coca-Cola brand, will come to the US on January 2020.
The energy drink will launch with four flavors:
- Coca-Cola Energy,
- Coca-Cola Energy Zero Sugar
- Coca-Cola Energy Cherry
- Coca-Cola Energy Cherry Zero Sugar
Janki Gambhir, a Coca-Cola brand director, described the launch as the Coca-Cola brand’s “The first foray outside of the traditional cola category”
Why is Coca-Cola only now getting into the energy drink game?
“People are busier than ever. They don’t just work from 9 to 5 and call it a day. Their lives are full, and they’re doing so many more things after ‘work,’ ” Coca-Cola brand director Janki Gambhir said in a statement, correctly identifying the curse of productivity and eroding work-life balance so endemic to late-stage capitalist hell.
“Coke Energy offers great-tasting energy to do the things they need to do, but also the things they want to do.”
This is a great example of Coke-Branded Energy Drink Marketing, isn’t it? 😀