Hola gourmets!
Before Corona days, food and beverage brands would focus on their product qualities, taste, and marketing, which would be followed by concepts and design. “Takeaway” was a specialized concept, and many restaurants and cafes didn’t go with it, being used to a rather classical way of doing things. However, locations are left out of the equation in marketing, during pandemic days. Brands try their best to stay in the market, by improving their packagings and takeaway details. This has even become a way of self-expression, by the brands to their customers. “How can takeaways be creative and fun,” you’re asking? Let’s take a look!
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1 The Umi Takeaway Sushi
Are the sushi-lovers here? Think of packaging, hold together by sticks. Even though some people criticize exposing the eating tools to air like that, this is a creative example of packaging designs.
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2 Born2Be
Who wouldn’t want to design their own package? Endika Gomes de Balugem, Estela Vela, and Pablo Berges, personalized the concept of “Born2Be,” creating these “lively” packagings.
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3 Starbucks
Questioning “how it’d happen if Starbucks and Spotify designed a coffeecup together,” freelance designer and developer Jack Lolley created this project. Vivid colors made these designs even more appealing, offering a whole new way of expression for music lovers.
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4 McDonald’s
You may be unfamiliar with McDonald’s boom box —it’s a disposable holder for beverages that can turn into an acoustic speaker for your smartphone. You won’t be able to picnic without McDonald’s anymore!
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5 PizzaHut
They thought, “movies and pizza were made for each other,” and created pizza boxes that are also projectors. What a great creative idea that movie lovers will adore!
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6 WR/BR
This minimalist and cute design is made by Victoria Mannsberger for WR/BR. The package comes with a glass container that’s microwave-safe and comes with reusable utensils for eating so that you can enjoy your meal anywhere and anytime you want. Creative and practical!
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7 KFC
After edible nail polish, Ogilyv & Mather Group are up with edible packaging papers, supporting the zero-waste movement. These papers are made of rice, and have edible inks on them —pretty creative and savory!
