When it comes to home décor, IKEA does more than just sell furniture, it sells an experience. But beyond its stylish and functional products, the brand has also made a name for itself with some of the most creative ads ever seen. Because of that, I gathered the best ads of IKEA. Whether it’s interactive posters, mind-bending optical illusions, or real-life recreations of TV show living rooms, IKEA knows how to capture attention and spark the imagination. In this post, we’ll take a look at the best ads of IKEA that truly make a house feel like a home.
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Buy With Your Time
IKEA’s store maps transformed into price tags, showing how much travel time customers spent getting there. The longer the journey, the bigger the discount—turning a simple visual map into an ad.
RGB Colors
A clever print ad that looked like a random jumble of colors—until you shined a red, green, or blue light over it, revealing hidden IKEA products and messages in different shades.
The Art Event Collection
IKEA collaborated with artists to create mind-bending furnitures that looked like portals, melted clocks, and different-shaped vases, proving that home decor could be just as artistic as gallery pieces.
Where Life Happens
Instead of showcasing perfect interiors, this campaign featured real, messy, lived-in homes, reinforcing the idea that IKEA furniture is for real families, not just showroom perfection.
The IKEA Retail Therapy
IKEA renamed its products based on common Google searches, like “My partner snores” for a bed or “My son plays video games all day” for a desk, making online shopping both fun and relatable.
IKEA Real Life Series
IKEA recreated famous TV show living rooms like Friends, Stranger Things, and The Simpsons entirely using their furniture, making it a genius way to show their versatility and pop culture relevance.
Everyday Heroes
Simple IKEA products like a toilet brush, hanger, and lamp were posed like dramatic superhero characters, proving that even the most basic items could be powerful in everyday life.
Getting the Finish of Setting Our Home
From turning price tags into travel time discounts to designing posters you can read by different light colors, IKEA continuously pushes the boundaries of creativity in advertising. These ads don’t just showcase furniture, they tell stories, evoke emotions, and inspire people to see their homes in a new way. Which of these campaigns impressed you the most? What do you think about IKEA's ads? Let us know via Instagram, E-Mail
