Humor in Ads: How Brands Capture Attention?

Humor in ads has become a powerful tool for brands to capture audience attention. This post explores creative examples where brands used humor to engage consumers. 1 min


Hello, beaky ones! Everyone loves to laugh, especially if you follow Marketing Birds. Normally, as you know, people are the humorous ones… But it seems brands can make jokes either. And they don’t do enough with that, they use it in their ads! Using humor in ads can be risky if the audience can not understand what you mentioned… But it is still funny! For you to understand more accurately, let’s see some examples of humor in ads!

IG: @marketingbirds

Dollar Shave Club

Did you know you can save your money while you are shaving? I'm also thinking of getting my mustache styled like this...

IKEA

Apparently, the IKEA assembly team needs retraining. And I need to reconsider my shopping choices...

KissFM

Did you watch Star Wars? If you did it's a "Mandela Effect" if you know what I'm sayin'. Vader is not that ugly...

Google

Did you search for peanuts before? When I search for something on Google, I always have trouble with my keyboard. I didn't mean "astronaut" by the way.

Ephydrol

Biological weapons should be banned, especially this kind of. A terrible war crime...

Schick

Every man knows that a beard is a man's makeup. But make sure you don't look holding a furball on your face pal!

Tears of Joy

Some of the jokes can be a little... dad joke. But these brands are not that young either aren't they? We didn't say the ads would be funny though. Should they? Using humor in ads is not as easy as it seems. We should appreciate them for what they have done so far. Of course, as the target audience and a Marketing Birds follower, we are excited to hear about what you thinking about these ads. Are they funny? Did you laugh? Share your reading experience with us via Instagram, E-Mail


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Efe Tuna

Editor in The Marketing Birds website. He is studying International Trade & Business at Izmir Katip Celebi University. He likes writing about interesting facts and remarkable news. If you would like to send your creative works to him, say hi via e-mail or on Instagram.

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