Heinz Unveils ‘La Robe Ketchup’ — The Wearable Taste

Heinz steps into fashion with “La Robe Ketchup,” a bold red dress inspired by its iconic ketchup, blending flavor, art, and haute couture at Paris Fashion Week. 1 min


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Hi birdies! Heinz just took its iconic ketchup beyond the plate and onto the runway. At Paris Fashion Week, the brand partnered with French designer Lora Sonney to introduce La Robe Ketchup, a striking red gown inspired by the glossy texture and vibrant hue of Heinz’s signature sauce.

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Efe Tuna

Editor in The Marketing Birds website. He is studying International Trade & Business at Izmir Katip Celebi University. He likes writing about interesting facts and remarkable news. If you would like to send your creative works to him, say hi via e-mail or on Instagram.

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