Hi birdies! Let’s dive into one of the quirkiest campaigns of the season: the Hellmann’s Garlic Ink Novel. For Halloween, Hellmann’s left the kitchen and entered the world of literature, teaming up with bestselling author Jennifer L. Armentrout. Together, they launched a limited edition of her latest book, The Primal of Blood and Bone, printed with garlic-infused ink.
IG: @marketingbirds
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