The campaign, which was launched in April by the DDB-based advertising agency, stands out with its slogan "Highlight the remarkable."
The campaign that draws attention to women in photographs full of men is as follows: "Everyone has a woman behind every successful man." The fact is that women were often left in the shadows, and their movements were not mentioned at all, it was time to rewrite the history of the year 2018 with Stabilo Boss and highlighting their stories."
1 Katherine Johnson
2 Lise Meitner
3 Edith Wilson