We’ve been looking forward to Black Friday, which is coming on November 26 this year. We are constantly bombarded with ads, both online and offline. The coming holidays of New Year’s and Thanksgiving let us think about the gifts we will receive. Another element is the discount on products whose prices we expect to decrease during the year. That’s why I’ve already made a shopping list. But what happens if we miss it?
This is FoMo. The fear of missing out is known as FoMo. This concept, which is commonly seen on social media, refers to the feeling of being unable to experience, missing, or having something. Our environment, the people we follow, and influencers all share their experiences on social media. The fact that a working person cannot see and experience these postings, that those who are unable to attend the festival can also see the posts shared during the festival. Also, some discounts are only valid for a limited time. These are some of the reasons why FoMo was formed. Don’t forget to follow Marketing Birds to avoid missing out on similar shares. IG: @marketingbirds
So, how do businesses make advantage of FoMo on Black Friday?
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1 Provide specific short-term discounts on products that customers want.
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2 Announce that if customers download your app, they will gain more discounts as well as immediate discounts.
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3 Suggest them adding products to cart before shopping online. As a result, buyers will not miss out on the products and will be more likely to purchase the items in their cart.
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4 Use the advantages of digital marketing. Spread the message on social media. You can also inform your consumers via e-mail.
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5 With innovative posts, you can catch the attention of your customers.
