Samsonite is one of the most known luggage brands in the world.
Travel luggage company Samsonite offered a free wrapping service to every traveler who doesn't use its brand.
- The travelers were happy since they get a free wrapping service.
- The brand was happy since the brand message traveled to over 120 destinations with 1200 travelers.
So, it's a great WIN-WIN situation! Well done! 👏👏👏
The Advertising Agency: Publicis Conseil