Starbucks Drops Labubu-Style Toys in Surprise Boxes! : Marketing Birds

Hi birdies! Starbucks has entered the world of Labubu-style toys with its new “Frappuccino Siplings” plush series in Malaysia. These Labubu-style Starbucks Frappuccino plush toys are based on the brand’s popular drinks and come in surprise boxes. That means you won’t know which toy you get until you open the box!

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The Collection

Labubu-style Starbucks Frappuccino plush toys

The collection features four adorable characters inspired by Frappuccino flavors: Java Chip, Caramel, Matcha Cream, and the ultra-rare Birthday Confetti Ube. Each plush shows the look and colors of the drink it represents. The style is soft, cute, and perfect for collectors, just like Labubu or Jellycat fans would enjoy.

Celebrating With The Best Way

This campaign celebrates 30 years of Frappuccino drinks. Each surprise box costs 69 RM (around 16 USD) and includes one Grande Frappuccino with the toy inside. It’s a fun and creative way for Starbucks to connect drinks with collectible culture.

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Labubu-style Starbucks Frappuccino plush toys are only available for a short time in Malaysia. So, if you're into cute trends and cozy drinks, this campaign might be your next favorite. Want to share your thoughts? DM us on Instagram or send us an email, we’d love to hear from you!