Hi, Birdies! You probably know the brand that I mentioned in the title cause it is very confident in itself in this matter. For those who still don’t understand, we are talking about creative ads of McDonald’s!
IG: @marketingbirds

The brand has very creative ads and some of them are very assertive. McDonald’s has a big faith in its recognition. Based on that, it didn’t even use its name or product in some advertisements! Let’s have a look at them.
What is That ?

As you can see, or can’t see, McDonald’s blurred the image of its fries on the billboard, and didn’t even need to put its name or logo on it.
It Looks Like Something...

In this, McDonald’s expressed the burger with the colors of its’ image. It also means fast delivery like a light stream caused by speed. Clever.
Still Makes Hungry

Logo? No.. Burger? Not particularly. This one includes only words, the ingredients. McDonald’s relies on its brand recognition so much that it doesn’t use their typeface in the ad.
Not Just on Billboards
These are not the only ingenious ideas of our dear “Golden Arches”. Here are the other creative ads of McDonald’s:
Praying Fries

French fries are like praying hands… McDonald’s didn’t forget the Muslim customers on the Eid Holiday.
Burger-like Coffee Bean

A burger chain selling coffee... Does it remind you something?
Rock'n'Fries

Everything looks like french fries these days…