A brand’s logo is crucial to its image and today we will be talking about one aspect of the logo – The Color. The colour chosen to represent the brand isn’t a random pick from a box of crayons, each colour has a specific meaning and helps brands portray their image visually. So here are 8 colours and what they represent.
The colour Black is associated with power, elegance, formality, and mystery. That's why we see most of the luxury brands represented by the colour Black.
Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly. Blue is often seen as a sign of stability and reliability.
Green, the color of life, nature, and energy, is associated with meanings of growth, harmony, freshness, safety, fertility, and environment.
Pink represents a gentle type of love and has a calming effect on people. It is not aggressive but rather suggests safety and vulnerability.
Purple combines the stability of blue and the energy of red. Associated with wisdom, dignity, independence, creativity, mystery, and magic.
Red is associated with energy, strength, power, determination as well as passion, desire, and love. It attracts attention more than any other colour.
Yellow is the brightest colour of the visible spectrum, and it is the most noticeable of all colours by the human eye. It means happiness and optimism; it is the colour of sun shining, or bright light and creativity. It is the colour of high energy, enthusiasm, hope, fun, and cheerfulness.
Gray is a cool, neutral, and balanced colour.