Let’s take a closer look! The story of IKEA’s DJUNGELSKOG and Punch tells a deeply emotional bond. The exclusion of a baby monkey who was left without a mother and raised by caregivers deeply saddened everyone. We don’t know how the story of IKEA’s DJUNGELSKOG and Punch began, but we’re glad they found each other.
Punch And DJUNGELSKOG
For days, everyone on social media has been following the baby monkey in Japan who was abandoned by its mother and found comfort by clinging to its plush toy. Being excluded by others, the moments when another monkey treated it roughly, and the fact that it never lets go of its toy broke our hearts.
DJUNGELSKOG: Punch’s Mother
For Punch, IKEA’s plush orangutan represents not just a toy, but a mother. Like a child who runs to their mother after being hurt, Punch runs to and clings to the toy. Whatever the greatest meaning a plush toy can carry is, DJUNGELSKOG came to embody that meaning. IKEA did not remain indifferent to this emotional bond and renamed DJUNGELSKOG ‘Mamá de Punch.’
There’s More Than One Mother And Punch Has One Too
IKEA Spain’s X account did not remain indifferent to the situation. Reinterpreting the Spanish saying “Madre no hay más que una” for Punch, they shared a post with the line “Madre sí hay más que una. ¡Y Punch!” Seeing in the newly shared videos that Punch is slowly starting to play with others and getting used to them warmed our hearts, even if just a little.
