Hi birdies! In Germany, walking into a supermarket and finding a sausage labeled “Volkswagen Original Part” might seem like a marketing joke. But it’s real. The Volkswagen currywurst is a genuine part of the brand’s history and one of its most successful products. Since 1973, Volkswagen has produced these sausages in its butcher shop at the Wolfsburg factory. Originally made for employees, the Volkswagen currywurst became so popular that it moved beyond the factory canteen and onto supermarket shelves across the country.
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More Than Side Hustle
This is not just an “extra income idea.” Volkswagen often sells more sausages than cars. In 2024, the company sold 5.2 million cars but 8.6 million sausages. This success comes from a mix of tradition, internal culture, and clever branding.
Sausage-like Cars
The label “Volkswagen Original Part” on the sausage packaging is not just an ironic joke. It reflects the company’s quality promise: if they make something, they make it the best. This philosophy has carried over from cars to food without losing its identity.
End Of Today's Spare Part Production
Some media have called it an “extra revenue move,” but that’s far from the truth. Volkswagen remains one of the world’s largest automotive groups. Currywurst is not a backup plan for financial survival; it’s a natural part of the brand’s story. So, what do you think? Would you try Volkswagen currywurst? Tell us on Instagram or email, we’d love to hear your thoughts!
