Topic: Songs and Advertising
Advertising and music have built a strong and mutual relationship from an early age. Starting from the middle 50s to our high definition quality advertisements and commercials have constantly relied on music to gain brand recognition.
If you think that worldwide brands are well-known only because of their products and services, you are actually WRONG.! It’s the experience they create that really create and maintain the existant perception and relationship with costumers. So, what is better than music to reinforce and amplify a brand’s experience?
This is our TOP 4 best memorable songs ever used in commercials, sound on!
1 Amazon Kindle, “Fly Me Away”
This song by the pop band Little&Ashley remains one the most songs highly compatible with the brand's concept and values, it is really that kind of songs you can put on repeat while being in a calm peaceful comfortable place reading your new book!
2 Volkswagen, “The Clapping Song”
And what about a creative short commercial with a whole new "High Five" concept and an easy to memorize sound?
The secret behind the success of the advertisement remains in this perfect synchronization between Shirley Ellis's song, and the video scenes and concept.
3 Vodafone, “Bohemian Like You”
Not only because it's an alternative happy rock song used in a commercial, but what makes the ad more special is that it's showing multiples acts, actions, and values that are not really related to the brand's product and service, especially with the use of the trendy song, “Bohemian Like You” by The Dandy Warhols that makes you totally feel that It is not only about buying a new phone, but the product is associated with all these positive values.
4 Play 60, “The Power Is On”
Songs and advertising are amazing when they come together! 😀