Hi Birdies! In this week’s article, I’m taking a closer look at Netflix’s split strategy, a trend that has recently become a major topic in the streaming world. By releasing seasons in two or more parts instead of dropping them all at once, Netflix is reshaping viewer habits and influencing consumer behaviors. So, is the Netflix split strategy simply a content release choice, or a deliberate marketing move designed to keep subscribers engaged for longer? Let’s break it down.
IG: @marketingbirds
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