How about creating your Whopper in Instagram Stories? 🍔😍

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In Spain, consumers created their own Whooppers through Instagram Stories. Polls allowed them to customize burgers. Furthermore, the most popular one even became a menu item! According to the agency, the “Stories Ordering” campaign received more than 270,000 interactions. Also, nearly 35,000 Whoppers have been customized, and the company gained 5,000 new followers. Well done! 👏👏👏

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Perihan Salt

She is studying International Trade & Marketing at Izmir Katip Celebi University. She is doing Erasmus intern at Warsaw, Poland. She likes writing about outdoor advertising. If you would like to send your creative works to her, say hi via email or on Instagram.

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