For any brand, having a unique and attractive logo is a must. All major brands in different verticals- healthcare, Internet, automobiles, etc. have unique logos. The reason being- logos help to contain the essence of brands, and they play a key role in taking a spot in one’s subconscious mind when the person sees the logo everywhere- on company’s website, newsletters, billboards, digital ads, etc.
Let’s take some interesting logo designs from different domains:
1 Internet (Facebook, Google, etc.)
This is the age of the Internet and there are so many brands we recognize because of the Internet’s prevalence. These include social media giants such as Facebook and Twitter and e-commerce platforms such as Amazon and eBay. Let’s study the logos of some of these iconic brands:
Amazon is one of the largest ecommerce companies in the world, and its logo portrays the apt picture. You can see a smile in orange which represents the joy Amazon’s customers feel when they receive their products. It’s also an arrow that connects the alphabet “a” to alphabet “z” which shows the company sells everything- from “a to z”.
Google is well-known as an innovator and provider of the best search engine in the world. Many people wonder though- for a brand so big, the logo is rather simple. But that’s the thing about big brands- their logos are always simple and memorable. There is one more thing - the colors of letters are primary colors- red, yellow, and blue. There is also one letter “l” with the color green that looks odd. According to the company, they picked the random green color to show that they don’t like to play by the rules all the time and have fun too.
Car logos are especially popular as people are attracted to high-speed luxurious cars, and they recognize the most glamourous cars by their brands. In fact, it’s interesting to read the amazing stories of famous car logos as you can learn how top brands pick their iconic logos.
This is the iconic logo of Bugatti. Most people would agree that it’s a cool design. However, did you know that the 60 dots around the border represent the safety wires used in the engines of Bugatti cars?
Lamborghini is another big name in the luxury and sports car domain. The bull used in the logo is a reference to bullfighting sports. In fact, all Lamborghini models are named after wrestling bulls in Spain.
The construction business has become quite competitive lately, and emerging companies are leveraging the power of branding to stand out. Although, construction is not as sexy as tech or cars this industry still has some cool logos.
The “Arising Group” says it loud and clear what they do. In their logo design, they have a home and use a caliper for the “A” in their name – very clever.
“Precision Builders” also use their logo to highlight exactly what they do. The hammer in the logo is a nice touch.
Let’s take a look at some quality construction logos to show different ideas.
Many restaurants make the mistake of choosing cliched and redundant logo design elements. If you want to build a unique identity in the industry, you have to think out of the box. Many big brands have put a lot of creativity and originality in their logo designs. Let’s look at a few of them.
Starbucks coffee is popular across the globe, and most people recognize the mermaid logo that the brand uses. The company wanted to incorporate the traditions of seafaring amid the coffee traders of old times. The designers went through many historical books to get ideas and finally came up with the design on left which eventually took the shape of the design on the right.
Subway has most locations around the world, and it also has a memorable logo to help accomplish the feat. The brand prides itself on providing fresh and delicious food to the customers as fast as possible. The logo represents these ideas- the S and Y in the logo contain arrows to show the company offers fast service. The colors yellow and green are also chosen for a reason- they reflect the colorful range of vegetables and other ingredients the fast company restaurant chain offers.
Here are some more cool food logos to get inspiration.
So, there you have it- some of the most artistic and creative logo designs we have in different industries. Do you have more creative logos to share? Feel free to let us know.