Fortnite Accused Apple: Apple Is Called “Big Brother”

1 min


Are you ready for digital war? 

Epic Games Inc. wage war Apple and Google. AppStore and Google Play get a commission of over 30% from games. Thus, Fortnite that is owned by Epic Games Inc., made an update. While Fornite submitted a direct sale option with this update, provided to purchase virtual goods without this commission. With this, Apple and Google took out Fortnite from their platforms. After this reaction, Fortnite published a parody ad about Apple. Let's watch it.

Fortnite Versus Apple

Join the fight to stop 2020 from becoming ‘1984’.

Apple symbolizes "Big Brother" in Fortnite's ad that is adapted from George Orwell's dystopian novel. Fortnite rebels Apple's authority. Fortnite accuses to Apple as the aging monopolist, the bully, the sinister overlord, the hypocrite, and the greedy middleman.   

Apple Versus IBM

Previously, Apple published a Macintosh ad for IBM. The goal was rebelling to the IBM empire. Fortnite inspired by Apple and rebelled Apple.

  1. Who do you think will win?

    giphy_1.gif
    1. Apple / Google
    2. Fortnite
    4 votes
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Ebru Çil

Editor of Marketing Birds website. She is doing master degree in marketing at Izmir Katip Celebi University. She graduated from Faculty of Administrative and Economics Sciences at Ege University.

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