March 8, International Women’s Day is an international day accepted by the United Nations. Every person is special. Men and women are equal. Brands have released female versions of their logos. This special day’s aim is; devote to the development of women’s political and social awareness and to celebrate their economic, political and social achievements. Happy International Women’s Days! 
Let’s evaluate this day for brands. Mascots of famous brands are usually men. We can not see a lot of female mascots.
As new brands forge their way into our homes, it would seem that the industry is moving away from gendered branding in favor of a more neutral approach where gender parity becomes a priority, and rightly so. Brands have released female versions of their logos. Women aren’t defined by the color pink anymore, and men like to cook and clean, too. With International Women’s Day on the 8th March, CDA Appliances wanted to do something that would cast a light on these outdated brand mascots and level the playing field a little bit.
You can click here to access our father’s day share!
Let’s see the transformation! 
Credit : cda.eu
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