Hello birdies! KFC and Netflix have come together to create something exciting: the KFC Squid Game Menu! Available for a limited time in Spain, this menu celebrates the release of Squid Game’s second season with flavors inspired by Korean cuisine. If you love crispy chicken and bold sauces, the KFC Squid Game Menu is a must-try!
IG: @marketigbirds
What’s on the Menu?

The highlight of the menu is the Pink Guard Chicken Sandwich, inspired by the show’s masked guards. It features a crispy chicken fillet covered in Korean BBQ sauce, topped with coleslaw and pickles, all served in a pink sesame bun. Other tasty options include spicy Korean BBQ wings and crispy chicken strips, perfect for anyone who loves a little heat!
A Squid Game Inspired Challenge
To launch the menu, KFC and Netflix hosted a special event on December 19, 2024. A total of 456 people took part in survival-style challenges, just like in the show. The winner walked away with an amazing prize: 40 million won (about $28,000)!
Waiting For The Final Season
KFC and Netflix have created a great campaign by bringing flavor and fun together with the Squid Game Menu. This limited-time menu brings together the unique flavors of Korean cuisine with the iconic atmosphere of Squid Game. Moreover, the big competition with 456 participants made the campaign a hit! What kind of strategy do you think it is for a brand to integrate popular culture into its campaigns so effectively? Share your thoughts and ideas with us via Instagram, E-mail