Ever wondered what your favorite brands' logos looked like when the brand was established? Has it always been the same? How did it grow? What did each change mean to represent?
If you are looking for answers to any of these questions, then we have got you covered. Presenting to you 4 brands and the journey of their logos.
Microsoft was founded in 1975 by Gates and Paul Allen in Albuquerque, who then specialized in developing and selling computer programs for early computers. The 2 founders were behind the company's first logo which also is the only Microsoft logo to be on two lines.
In 1980, the brand decided to redesign its logo which looked like it was inspired by heavy metal bands. Its third logo came up in 1982 which was comparatively simpler with an 'O' standing out. The next logo got even more uncomplicated and catchy and eventually came up with the four square of different colors logo which was the most eye-catching of them all and is still being used.
2 Baskin Robbins
A thing Baskin Robbin was always clear with its logo was the emphasis on its 31 flavors which had to be shown in an attractive manner and if we see, over the years, the only change in the logo has been in the depiction of 31 with color scheme being changed. Writing B and R as 31 can be said to be one of the coolest and smartest logo advertisements.
The first logo featured its original name “Blue Ribbon Sports.” The text was placed under the interlacing letters “BRS.” The second logo had both the swoosh and Nike written with Nike written over the swoosh. The next logo became a bit clearer with the swoosh and the word getting darker and separate. Over the years the brand experimented with writing Nike and placing the swoosh differently and currently, it is just the swoosh which is its logo and looks extremely attractive. The swoosh is minimalistic and anyone can guess the brand by just looking at the logo.
4 Burger King
Burger King is an American multinational chain of hamburger fast-food restaurants that was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. Its current logo is a reflection of a modern and powerful company, which values tradition and legacy. The current logo came into existence after a lot many changes. It began with a half-rising sun and 'Burger King' written in a very simple font. Then it turned into just 'Burger King' in a funky bold font. The third logo was more of a depiction of their specialty - "whopper". The brand kept a similar color palette from this time onwards to show passion and young spirit. Gradually came up "Burger King" placed in between the buns. Although the brand used a quirky logo between 1999 and 2021, it went back to its old logo in 2021.