McDonald’s Splits Its Logo To Support “Social Distancing” Against Coronavirus

During the Coronavirus emergency around the world, McDonald's contributes to raise awareness of social responsibility and commitment dividing its logo in two. 1 min


Many brands and influencers around the world are supporting the security measures put in place by WHO and individual countries to fight against the expansion of the Coronavirus. 

McDonald’s changes its logo profile with its decomposition in different countries like Brazil and Thailand. The famous yellow letter “M” seems to be a union between two symmetrical parts that meet in a central point, now divided to defend and prevent each other’s health.

Social Distancing

"Social Distancing" is the best solution to stop the exponential increase in infections and it's changing everyone's life in many contexts: from family to work, from sport to travel.  Direct contact between people is strongly discouraged and thanks to digital tools and channels the world is connecting every day more using web calls and social apps.

It is undoubtedly a delicate situation that makes anything more difficult but with everyone's sacrifice and commitment, you will return to normal life as soon as possible.

All around the world hashtags like #StayAtHome are becoming viral on socials, supported by funny challenges set to entertain people at home and make them feel united.

"Separados por um momento, para estarmos sempre juntos"
 
"Separated for a moment, to always be together"

"Separados por um momento, para estarmos sempre juntos"

Posted by McDonald's on Thursday, 19 March 2020

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Matteo Villa

Nice to e-meet you i'm Matteo Villa, 24y from Milan, Italy. I‘m passionate and keen on digital media world and I’m currently working as Head of International and Social Media in a dance music company named EGO Music (www.egomusic.net) after my graduation in Media Languages at UCSC Milan (Università Cattolica del Sacro Cuore) with a thesis about the revolution of daily life with the streaming in entertainment and information. Since 2012 I’m developing the Italian dance/electronic network youBEAT (www.youbeat.it) with a team of young editors and reporters and collaboration with international radio, events and festivals. I use to daily check website like Socialbakers, Statista, Visual Capitalist, HowMuch and more marketing/digital platforms in order to discover and understand news, stats and trends through the infographics and visuals.

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