Coronavirus Effect: KFC Cancelled Its Latest Ad

How “a good commercial” turns into an inappropriate campaign due to human-related and environmental factors, in these coronavirus—oriented times1 min


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Hola…

Coronavirus Effect: KFC. We know how the big brands of the globalized world diminish the boundaries to get bigger, not only becoming the trends but also giving direction to people’s lives. Just like in the case of coronavirus… This unstoppable virus exceeds many boundaries, affects and unfortunately changes “everything that’s human-related”, such as our lives, our habits, all the countries, and also marketings. 

At this very point of change, people reflect their customer habits and perspectives to the market accordingly. The dramatic increase in hygienic measures, a contagious virus, restrictions, and alterations in political and economic norms… All of these are actually affecting the campaigns and commercials the companies make. 

You ask how? There’s a recent example of that. So, how come it got affected this much? How come something “creative” turned into a campaign that received many complaints? Let’s go on with the content for the answers. Coronavirus Effect: KFC

Click here to find another article about the effect of the virus on ads!

Click here to find other posts we’ve shared about the impact of the virus on our lives.

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Birsen Kargın

Graduated in Business Administration and Management from Ege University. Greatly interested in creative advertisement and green marketing. Aspires to make a positive difference in the world, working on projects that positively impact people's lives and create change.

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