7 Must-Read Books For Marketing Students

1 min


A good marketer is the one who has broader knowledge about marketing in theory. Books are a great way to prepare any marketing students to the competitive business world where any small clue can help make the difference. Although marketing medium is shifting to the digital, main marketing principals still apply and will continue to be the same way. That’s why marketing students should keep reading great sources as much as they should follow the tremendous internet blogs.

  1. 1 THE LONG TAIL


    The Long Tail is Chris Anderson's The New York Times bestseller which shows great insights how the future of the marketing is going to be - or it is already here. 

    This masterpiece is great for any marketing student who would love to expand their marketing knowledge. You can buy this book right away >> BUY THE BOOK

    Author: CHRIS ANDERSON

  2. 2 THE TIPPING POINT / HOW LITTLE THINGS CAN MAKE A BIG DIFFERENT


    You can buy this book THE TIPPING POINT / HOW LITTLE THINGS CAN MAKE A BIG DIFFERENT right away from Amazon with the greatest deals >> BUY IT NOW

    Author: MALCOLM GLADWELL

  3. 3 POSITIONING


    Positioning is one of the game-changing books in marketing world written by Al Ries and Jack Trout in 1980. Regardless of the time, this book should be read by anyone who is doing business, not only marketing. You can purchase this book right away from Amazon >> BUY IT NOW

    Author: AL RIES AND JACK TROUT

  4. 4 BUY.OLOGY : Truth and Lies About Why We Buy


    You can buy this book BUY.OLOGY : Truth and Lies About Why We Buy right away from Amazon with the greatest deals >> BUY IT NOW

    Author: MARTIN LINDSTROM

  5. 5 INVISIBLES : The Power of Anonymous Work in an Age of Relentless Self-Promotion


    You can buy this book Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion right away from Amazon with the greatest deals >> BUY IT NOW

    Author: DAVID ZWEIG

  6. 6 MARKETING 4.0


    Father of Philip Kotler is trying to picture how marketing is transforming to the digital world where he names it Marketing 4.0. You can read this must-have book right away from Amazon >> BUY IT NOW

    Author: PHILIP KOTLER

  7. 7 DAVID AND GOLIATH


    You can buy this book DAVID AND GOLIATH right away from Amazon with the greatest deals >> BUY IT NOW

    Author: MALCOLM GLADWELL

You might want to check out our Must-Watch Movies for Marketing Students list as well.


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Sena Toygar

She is studying International Trade & Marketing at Izmir Katip Celebi University. She likes writing about marketing and innovation. If you would like to send your creative works to her, say hi via email or on Instagram.

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