The World’s Most Boring But Assertive Billboard 👇

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Here is a real example of the extraordinary outdoor advertising. Wood protection brand Sioo:x decided to build “the world’s most boring billboard” and they guarantee to protect and preserve the color of the outdoor wood. In fact, although it’s called boring, it is assertive and apparently attracts the attention of people who pass there.

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Topic: Most Boring But Assertive Billboard


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Gülcan Arslan

She is studying International Trade & Marketing at Izmir Katip Celebi University and doing Erasmus intern in Germany. Mostly, she likes writing about video ads. If you would like to contact her, say hi via email or on Instagram.

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