The majority of runners don’t know the best shoes for themselves since they don’t know their foot type. To solve this problem, ASICS is running a print ad with a practical purpose: it helps runners to work out what kind of shoe they need.
You do not need to visit an orthopedist or a private shoe store thanks to this test. The ASICS ad uses a thermochromic ink that reacts to your body heat. All you have to do is standing on the print ad! The ad would then show your foot type whether it is neutral, supinator or pronator.
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