Hello, hungry monsters of the nest! Did you see any content on social media that real people are using and interpreting a product? I guess you said yes. That is called UGC. It stands for “User-Generated Content.” As the name suggests, UGC is the content of a product that the consumer produces. UGCs can be videos or contain only photos and they can be organic, which means created by the real consumer without any payment, or can be sponsored content that brands made influencers to do user-generated content. As always, for you to understand better, we will check out some examples of UGC. Let’s have a look!
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Coca Cola - Share A Coke
Coca-Cola's 2011 "Share a Coke" campaign featured popular first names on bottles and cans, encouraging customers to find one with their name and share photos on social media using the #ShareaCoke hashtag. This simple concept sparked a wave of user-generated content, from styled Instagram posts to everyday selfies. The campaign provided Coca-Cola with authentic content for social media and allowed people to engage creatively with the brand, making it a huge success in fostering personal connections and boosting brand visibility
Lego - Lego Ideas
LEGO Ideas, launched in 2015, invites fans to create original builds and gain public support on the platform. With 10,000 supporters, a project gets reviewed by LEGO for potential production as an official product. This campaign encourages users to be creative with LEGO sets, promotes the brand through online sharing, and provides valuable insight into customer preferences. By turning user ideas into retail products, LEGO effectively leverages user-generated content to drive engagement and innovation.
GoPro - Photo Of The Day
GoPro’s "Photo of the Day" campaign showcases photos and videos taken by its customers, encouraging users to share their experiences captured on GoPro devices. This campaign not only provides authentic, high-quality content for GoPro’s social media but also builds a sense of community and adventure around the brand. By featuring user-generated content, GoPro inspires others to share their adventures, driving more engagement and creating a loyal following.
Starbucks - White Cup Contest
Starbucks’ famous White Cup Contest, a classic example of UGC, invited customers to decorate their iconic white cups and share their designs with the hashtag #WhiteCupContest. The winner would receive a $300 gift card, and their design would be featured on a reusable cup. The campaign generated a flood of visually engaging social media content, boosting organic reach and promoting user-designed products. It also highlighted Starbucks' eco-friendly initiatives by emphasizing reusable cups and tapped into the existing trend of customers decorating their cups, showing that the brand listens to its audience.
At The End
User-generated content is definitely a successful marketing strategy. Just imagine, you are making your customers "brand advisors" to your company... Besides, voluntarily! Of course, it is good for the company. As a customer and a target audiences of this marketing campaigns, what do you think about it? Did you ever buy something that you saw on social media? Can the UGCs make you buy something? Are they working on you? We really value your comments about marketing campaigns. So, if you want to share your ideas, you can contact us via Instagram, E-Mail
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