With the changes in customer routines, lifestyles, and the new habits brought by all those, night owls have grown to be a huge target group. Big brands are now re-designing and re-directing their ads, marketing strategies, and target market analyses, by considering this whole new group of people. McDonald’s understands this huge target group and applies it to its ads very well.
So here we collected some of the newest and most popular McDonald’s 24/7 ads for you.
1 Moon Burger
Isn’t it a clear and nice message to us, that they have combined the star of the night with their own star burger? Moon is the first thing that comes to mind about the night, and this ad shows the customers that McDonald’s will be irrevocable of the night, and will be there ’til the sun rises.
This is a subtle and delicate message, isn't it?
2 Day And Night
As you can see in this ad, old friends are inseparable. McDonald’s will accompany you —who’s wide awake in the middle of the night, and your empty stomach. Day and night are always together! So right here, they indicate that old friends will always be side-by-side. You and McDonald’s; day and night... Even though everybody else is asleep, you have it cover your back.
3 Light Will Guide You To McDonald’s!
McDonald’s’ ad is clear and unambiguous with its McLights. Our nights are illuminated by reflector lamps and streetlights, and now by McDonald’s who will always be out there. That’s a short and clear ad that really emphasizes the message, don’t you think?
“On Your Way, All Night Open”
4 McDonald’s Brightens Your Nights!
You don’t need to be scared of the dark again, because McDonald’s will be with you the whole night! By identifying with your bedside lamp, McDonald’s will make you feel its presence. That’s a very clever way of conveying the message: they will be there for you. That high-quality, comfortable and safe place you’re familiar with will be with you and your loved ones, always. Pretty incisive.
5 McDrive Is Also With You 24/7!
A burger, made of lights... isn’t it lovely? Actually, this burger that’s made possible by the car lights and night McDrive, is the exact reflection of the night. Came to existence by the lights which go on all night, always available. A light burger for the night owl —done!
No matter what the time is, McDrive is there!
6 It’s Never Too Late For A Big Ol’ Bite!
With this McDonald’s “yawn bite” ad, we see people yawning, but it’s never too late for a big bite. It’s 3 a.m. and you are hungry. You are all covered by McDonald’s! It’s nice to know that there’s someone beside you as you have that last bite, sleepy and full... With a clear and fun way, McDonald’s shows this beautifully and elegantly.
7 As The Night Lights Turn Into McDonald’s..
This ad is just the definition of night-time feelings, isn’t it? A hamburger made of lights —the echo of the night at McDonald’s! With this ad that speaks to night owls, making them feel that it’s just for them, it conveys the concepts of “open late” and “24/7”.