A First in Vogue’s History!

With each passing day, we see another example of brands trying to give correct messages to their clients and followers. Vogue is not an exception! 1 min

Hola, pyjama fashion followers!

Fashion trends are some of the most globalized concepts, and global brands are under the heavy influence of COVID-19 pandemic.

Vogue Magazine, which is often the first thing coming to our minds when someone says “fashion”, now campaigns awareness with a loud social reaction to COVID-19.

Vogue Italia has shed light on the fashion trends with its cover pages since the day it was established. Now for the first time in its history, the magazine published a blank cover page.

Emanuele Farneti, the executive editor of the magazine, points out that they had three purposes when pressing this white cover, all of which due to COVID-19 pandemic.


Obviously, the meaning of the color “white” is the first reason why they chose it. It signifies respect, rising again, a new lease of life, and the combination of all colors in existence. It surely deserves its place on Vogue Italia’s cover! After this pandemic, beautiful days will be waiting for us. The magazine wants to present us with an image from that future, which is bright and full of art. 

The second reason would be the health workers' clothes —which are white! This campaign is not only an optimistic take but also a show of respect to fighters of the pandemic. 

And lastly, the fact that they had never published a blank cover page was an important factor. They wanted to do something they normally would not do, so the influence would be greater.

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The Vogue Italia April Issue will be out next Friday 10th. 🤍🤍🤍 “In its long history stretching back over a hundred years, Vogue has come through wars, crises, acts of terrorism. Its noblest tradition is never to look the other way. Just under two weeks ago, we were about to print an issue that we had been planning for some time, and which also involved L’Uomo Vogue in a twin project. But to speak of anything else – while people are dying, doctors and nurses are risking their lives and the world is changing forever – is not the DNA of Vogue Italia. Accordingly, we shelved our project and started from scratch. The decision to print a completely white cover for the first time in our history is not because there was any lack of images – quite the opposite. We chose it because white signifies many things at the same time. 🤍🤍🤍 White is first of all respect. White is rebirth, the light after darkness, the sum of all colours. White is the colour of the uniforms worn by those who put their own lives on the line to save ours. It represents space and time to think, as well as to stay silent. White is for those who are filling this empty time and space with ideas, thoughts, stories, lines of verse, music and care for others. White recalls when, after the crisis of 1929, this immaculate colour was adopted for clothes as an expression of purity in the present, and of hope in the future. Above all: white is not surrender, but a blank sheet waiting to be written, the title page of a new story that is about to begin.” #EmanueleFarneti @EFarneti #imagine #FarAwaySoClose #WhiteCanvas --- Read the full Editor’s letter via link in bio. Full credits: Editor in chief @Efarneti Creative director @FerdinandoVerderi

A post shared by Vogue Italia (@vogueitalia) on

Farneti states that the cover page was previously shot and edited, but they canceled it anyway, for the messages they want to convey. They received much support from the people of the world, as a brand old enough to witness many wars, epidemics and other disasters coming up with a blank page for the very first time.

Lastly, many famous names such as Bella Hadid, Gigi Hadid, Steven Klein, Joe McKenna, Collier Schorr, Petra Collins, Willy Vanderperre and Lindsey Wixson shared the photos they took at their homes for this Vogue Italia’s April issue. Another subtle message for encouraging us to safely and healthily #stayhome.

Gigi Hadid - Vogue Italia, April 2020

“Above all: white is not surrender, but a blank sheet waiting to be written, the title page of a new story that is about to begin.”

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Birsen Kargın

Graduated in Business Administration and Management from Ege University. Greatly interested in creative advertisement and green marketing. Aspires to make a positive difference in the world, working on projects that positively impact people's lives and create change.

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