The 2020 BrandZ™ Top 100 Most Valuable Global Brands ranking was prepared by WPP and Kantar. The most influencing factor was Covid-19 to ranking this year. After all, the brands' value increased %5.9. But in the top nine brands stayed in the list. Microsoft gets ahead of Google in the top 10 most valuable global brands' list. MasterCard enters in the top 10 most valuable global brands' list.
These are the other most important changes in the top 100 most valuable global brands. The most surprising newcomer is TikTok (79.). Other newcomers are United Health Care (86.), Bank of China (97.), Lancome (98.), and Pepsi (99.). Remarkable increasings are Instagram (47%), Netflix (34%), Linkedin (31%), and Xbox (18%) in entertainment sector. The yoga-inspired clothing brand is Lululemon that increases by 40%. According to the results, you feel to Covid-19 effects. Besides, brands trend to sustainability, digitalization, and takeaway system. This year, brands that survive and increase value although all problems, succeeded to enter the top 10. Let's view the top 10. You wish, you can rank your list.
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