Gender norms are social norms referred to distinguish between different genders. It is a way to impose local or orthodox beliefs and restrict the freedom of expression. One such gender norm is that only women apply make-up and they are supposed to do so which has created this hysteria around men putting makeup on. Dolce & Gabbana.
Dolce & Gabbana is doing its part in making this personal choice more accessible and acceptable by promoting the idea of men wearing makeup. They are not just helping the men grooming business to grow but also helping in the normalization of men wearing makeup if they want to. Don’t forget to follow Marketing Birds to avoid missing out on shares like this. IG: marketingbirds
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