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Inbound marketing takes place on your company's website, which means that the content you publish and optimize can continue to generate results for years to come!
Unlike the paid campaigns when you pay for your ads to run for a short duration and a set number of times. You might experience an increase in leads and sales, but as soon as your budget is spent, the ads stop running—and the customers stop appearing, so for the Inbound Marketing, the only cost involved is the cost of creating content, and once created, it lasts forever on your website!
