It Builds Relationships! (3/3)

Yassine Kermssy

While other marketing strategies focus on generating sales, inbound marketing allows you to build and develop relationships with your customers!  

Instead of speaking to your audience only about your products and insist on the calls to action, you can provide them with useful information that relates to the products or services you offer ( Tutorials, articles, tips.. ). This can help site visitors see you not only as an ordinary company but also as a trusted resource, a friend. Many of them may even ask questions in the comment section of your blog or on your social media pages, DONT BE LAZY and interact with these questions because it's a great opportunity to engage with your customer base and improve sentiment towards your brand as a whole! 

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