If you hearing the word for the first time, Inbound Marketing is a new marketing strategy that brings a targeted group of customers to your business. We can call it also the “Push” marketing strategy by creating valuable content and experiences that attract. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.
Does it really work? Here are 3 reasons why Inbound Marketing is worth trying and effectively leads to success!
The most basic components of any inbound marketing strategy are SEO and content marketing. When you use them both, the result is more qualified traffic to your website that you can turn into customers or leads. So by creating more content, you have more chances to be ranked on different keywords used, a chance to appear more in Google search results!
Inbound marketing takes place on your company's website, which means that the content you publish and optimize can continue to generate results for years to come!
Unlike the paid campaigns when you pay for your ads to run for a short duration and a set number of times. You might experience an increase in leads and sales, but as soon as your budget is spent, the ads stop running—and the customers stop appearing, so for the Inbound Marketing, the only cost involved is the cost of creating content, and once created, it lasts forever on your website!
While other marketing strategies focus on generating sales, inbound marketing allows you to build and develop relationships with your customers!
Instead of speaking to your audience only about your products and insist on the calls to action, you can provide them with useful information that relates to the products or services you offer ( Tutorials, articles, tips.. ). This can help site visitors see you not only as an ordinary company but also as a trusted resource, a friend. Many of them may even ask questions in the comment section of your blog or on your social media pages, DONT BE LAZY and interact with these questions because it's a great opportunity to engage with your customer base and improve sentiment towards your brand as a whole!